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September 12, 2019

10bet signs Didier Drogba as new Global Brand Ambassador

Online sports betting brand 10bet has announced a two-year partnership with football superstar Didier Drogba, who has become the operator’s new Global Brand Ambassador.

While creating one of the most user-friendly sports betting and casino experience in the the market, 10bet’s endorsement by Drogba, among sport’s most legendary winners, cements its drive to continue conquering the online sports and casino marketplace.

After an illustrious career, where he won multiple major honours, which included four Premier League and FA Cup titles, along with the coveted Champions League trophy with Chelsea, while also being named African Player of the Year twice, Drogba will partner with 10bet to continue to pursue his passion for sport.

10bet’s new and exciting campaign has launched today across all of its social platforms, including its YouTube channel.

The former Chelsea and Ivory Coast international announced the move via a personal video which he posted on his social media page. He’ll start in the company’s global marketing campaigns to promote the brand in the UK as well as Asia, while also making special appearances any major live events.

Didier Drogba said: “I am excited to be partnering with 10bet on this campaign, and like that they promote responsible gaming. We had a lot of fun filming the ads which you will see very soon.”

A 10bet spokesperson said: “Didier is one of the most successful and popular sports stars in the world. His career record of scoring 10 goals in 10 finals and winning 10 trophies at club level earned him the name “the ultimate big game player,” making him a natural fit for our partnership. His passion for the game will be invaluable as he joins us at 10bet in a new challenge off the pitch.”

Source: Affiliate Insider

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September 3, 2019

PlayOJO launches responsible gambling campaign in Sweden

Popular online casino brand launches a major ad campaign to make players aware of the tools it offers to help them continue to play responsibly

PlayOJO, the fair online casino powered by SkillOnNet, has switched on a massive new TV, radio and digital advertising campaign in Sweden with a focus on responsible gambling.

The casino operator will run a Swedish version of its feel good “Thumbs Up” campaign which is currently being broadcast across major TV, radio and digital channels in the UK. The key message is about gambling responsibly and how PlayOJO gives players in Sweden the tools and support they need to stay in control of their play.

The advert will be broadcast across the biggest tv channels including TV3, TV6, Kanal 5, but not between the hours of 4pm and 9pm to mitigate the risk of underage players seeing the commercial. This is in line with PlayOJO’s decision earlier in the year to stop advertising to players in Sweden between these hours, as part of its stance on responsible gambling. The campaign will also feature on national radio stations and online from September.

Peter Bennett, Head of Brand Marketing at PlayOJO, said: “PlayOJO is the fair casino where players are put first, and we wanted to reflect this in our latest advertising campaign in Sweden.

“The ads really drive home the controls we have in place to ensure that players are properly protected and the tools we give them to continue to play responsibly. “As per our earlier decision to only advertise on TV in post peak periods, our latest campaign will not be broadcast between 4pm and 9pm each day making PlayOJO the only online casino in Sweden to focus on Responsible Gambling in all its advertising and stop advertising on TV before 9pm.

“We believe our Thumbs Up campaign will help further establish PlayOJO as a leading online casino destination in Sweden and the only truly fair place to play.”

August 6, 2019


Platform provider rolls out both slots and live casino across its popular brands including PlayOJO

Pragmatic Play, one of the leading software providers for video slots, live casino and bingo, has signed a landmark content agreement with casino software provider SkillOnNet.

The deal sees SkillOnNet integrate the provider’s diverse multiproduct offering, including its high-quality selection of video slots.

This means Pragmatic Play favourites such as Wolf Gold and Da Vinci’s Treasure will now be available through SkillOnNet’s network of casino brands, which includes PlayOJO, DrueckGlueck and AhtiGames.

SkillOnNet’s casino brands will now also be able to offer Pragmatic Play’s cutting-edge Live Casino offering.

The deal sees Pragmatic Play significantly increase its presence in a number of regulated markets through SkillOnNet, including the UK, Denmark, Sweden, Schleswig Holstein, Spain and Portugal.

Pragmatic Play’s entire portfolio of video slots and live casino games has been seamlessly integrated into the SkillOnNet platform via a single API.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We are delighted to partner with SkillOnNet, who will receive a number of different products from across the Pragmatic Play range.

“It is very exciting for us to be signing such significant multi-product deals, and doing so across a number of jurisdictions is something that Pragmatic Play prides itself on.”

Michael Golembo, Sales and Marketing Director from SkillOnNet, said: “We’re thrilled to receive such a comprehensive offering from Pragmatic Play, which will be a very welcome addition for our customers.

“Integrating the Pragmatic Play offering was simple and straightforward, and to be able to function in multiple regulated markets has made this choice very easy for us. We look forward to a long and successful partnership.”

July 9, 2019

Affiliate LiveScore has scored a global sponsorship deal with LaLiga, making it the first sponsor of La Liga in the Sports Scoring category. 

The agreement, which will cover the next three seasons, will mean LiveScore will become the exclusive sponsor for La Liga’s technology that allows users from all over the world to see 360º replays of any piece of action, Replay360º

Sharing his thoughts on the new partnership, Sam Sadi from LiveScore, commented: “We are delighted to become a global partner of La Liga. We share similar goals and ambitions: to grow an already loyal fan-base through innovation and continuous product improvement. 

“Thanks to our well-founded reputation for speed, accuracy and reliability, LiveScore has grown to be the world’s ultimate destination for sport information – and football scores in particular. 

“As a leader in our field we are extremely pleased to join forces with LaLiga, the home of the world’s best players and some of the world’s biggest clubs. We are particularly excited to be associated with La Liga’s Replay 360º. 

“Innovating for the benefit of our users is at the heart of everything we do, and Replay360º highlights how La Liga is committed to developing new ways to bring unique insights to the fans.”

In return for the sponsorship, LiveScore will gain access to La Liga’s millions of viewers, helping strengthen the affiliates international growth strategies. 

With more than 50 million monthly unique users accessing its website and native apps worldwide, LiveScore offers real-time results, fixtures, stats and news for national and international competitions in football, basketball, hockey, tennis and cricket. It has a presence across all five continents.  

“LiveScore is the best live results app and for La Liga it is very important to associate with leaders in each market. This global strategic agreement will allow us to strengthen our brand internationally and open the door for our clubs to reach new fans,” explained Javier Tebas, president of La Liga.

Source: Affiliate insider

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July 2, 2019

Leading UK operators set out plans for safer gambling environment

GVC Holdings, bet365, Flutter Entertainment, William Hill and Sky Betting and Gaming have followed up plans to increase funding for problem gambling treatment and safer gambling by setting out a plan of action to create a safer gambling environment. 

The centrepiece of the plan is the commitment to raise the current voluntary contribution towards funding problem gambling from 0.1% to 1% of gross gambling yield by 2023, as announced in June. The operators said that this tenfold increase will reach a contribution of approximately £60m (€67.1m/$75.7m) per year by 2023, with plans to maintain this level going forward.

The initiative, developed in partnership with the UK’s Department for Digital, Culture, Media and Sport (DCMS), also see the operators contribute 0.1% of their GGY directly to GambleAware each year, to support its existing treatment commitments and to continue its independent research programme.

“This is an unprecedented level of commitment and collaboration by the leading companies in the British betting and gaming sector to address gambling-related harm and promote safer gambling,” Flutter chief executive Peter Jackson said.

“The whistle-to-whistle advertising ban was a good start, now we are funding a significant expansion in treatment and we continue to work on a number of areas of collaboration and best practice. Our aim is nothing less than a step change in how we tackle gambling-related harm.”

Funds will primarily be used to support treatment, with the five operators having already committed to spending £100m over the next four years. They will work with the DCMS, the Department for Health and Social Care and providers of existing services, with the aim of quadrupling the numbers of those accessing treatment from 2.5% to 10%.

The operators have also agreed to increase safer gambling messaging across their advertising, support dedicated campaigns and review the content of all marketing, advertising and sponsorship. This will include using technology to divert messages away from problem gamblers.

In addition, the operators will share more data to help protect problem gamblers from experiencing further harm. This builds on the launch of GAMSTOP, the multi-operator self-exclusion scheme, and its land-based equivalent.

Each brand has committed to reporting publicly on the progress of commitments set out under the initiative. This will be published in their annual assurance statements to the Gambling Commission, including confirmation of the payment of the 1% voluntary contribution.

“This initiative should ensure that the necessary reforms to protect the young and vulnerable particularly with the growth of online gambling will be rooted in independent research – on everything from online gambling harms to associated suicide,” said Lord Chadlington, the Conservative peer who has been a leading advocate for safer gambling measures. “That evidence base should also be used for education and for treatment.

“We must be certain that through the consultation process, a means is secured for the funds to be administered and the programmes evaluated, independent of the contributing companies and the gambling industry as a whole,” he explained.

William Hill chief executive Philip Bowcock added: “There is an unprecedented level of agreement among leading companies that now is the time for the industry to step up to the plate and ensure we play our full part in addressing the issues surrounding gambling related harm. 

“Our hope is that this begins a new era of cooperation within the industry and between the industry and experts, charities, government and the regulator to promote safer gambling and minimise the risks.”

Marc Etches, chief executive of GambleAware, has also welcomed the move, saying it is essential that there is sufficient funding to provide for treatment and support for both problem gamblers and for those who are ‘at risk’, particularly the young and vulnerable.

Etches said: “Customers should be able to gamble in a safe environment, where help and advice is readily available at the point of need. 

“It is vital that we work closely with the commission, government and other organisations to ensure that operators continue to focus on making gambling products safer, and that treatment and support is properly funded alongside other initiatives including the Safer Gambling campaign, Bet Regret.”


June 10, 2019

PlayOJO pulls TV ads in Sweden to limit exposure to underage players

Popular online casino brand powered by SkillOnNet to stop broadcasting ads between 4pm and 9pm and calls on other operators to do the same

PlayOJO, the hugely popular online casino brand on a SkillOnNet licence, has taken the unilateral decision to stop running TV adverts in Sweden between the hours of 4pm and 9pm in a bid to reduce potential exposure to underage players. 

The decision to cease advertising during these hours comes as the debate about gambling advertising in Sweden continues to heat up, with this self-imposed move further establishing PlayOJO as the only truly fair online casino that prioritises responsible gambling and protecting players.

PlayOJO launched in the re-regulated Swedish market at the start of the year on SkillOnNet’s licence and has since become one of the largest TV advertisers in the country. Costas Alexandrou, CEO of SkillOnNet, says that other operators should follow suit in order to better protect underage players.

“As a responsible, licenced platform provider in Sweden, we aim to moderate our marketing and do everything we can to limit any potential exposure to underage players. The PlayOJO team is now working with TV broadcasters to withdraw the ads.

PlayOJO have been pioneers of fair online casino play – we were the first to have no wagering requirements whatsoever – and this further strengthens our position.

“If other online casino operators in Sweden really do care about responsible gambling, they too should review their advertising strategies and schedules and do everything they can to limit potential exposure to those under 18 years of age.”

5 June 2019

Apple will only allow native iOS gambling apps in App Store

Apple has announced that it will only allow gambling apps native to iOS to be hosted in its App Store, giving operators until September 3 to ensure their products comply.

In an updated series of guidelines for App Store reviews, the tech giant stated that HTML5 games distributed within apps “may not provide access to real money gaming, lotteries, or charitable donations, and may not support digital commerce”.

This means that only native apps, those developed specifically for Apple’s operating system, will be accepted in the App Store. Operators running sports betting, poker, casino, bingo, lottery or horse racing betting that fail to comply now risk having their products removed.

The majority of gambling apps currently hosted in the App Store are HTML5 sites in a native wrapper, or so-called container apps, both of which are cheaper and faster to develop than a fully-fledged native product, according to digital marketing agency Degree 53. 

The Betfred-backed agency warned that developing native products could be an expensive and time-consuming process, especially with a deadline of September 3. This falls just days before the start of the National Football League season in the US, and weeks after the start of the European football season. 

“Three months to build a fully featured native sportsbook app from scratch for a major operator is a massive undertaking and potentially unrealistic,” it said.

“It will require sizable and skilled native development teams to ensure all functionalities are fully compliant. However, operators with less complex products may be able to meet the deadline if they start now.”

The updated guidelines apply to all existing apps currently available in the App Store, in addition to any new apps that are added between now and the deadline of September 3.

However, Degree 53 noted that while Apple was likely to reject new updates to non-compliant apps, these were likely to be allowed to remain in the App Store until the September deadline.

Customers will still have access to these products on their own mobile devices, but may not be able to download any new updates. New players will also be unable to download them from the App Store.  


May 25, 2019:

Bolt Affiliates launch a new online casino brand; Giant casino

Bolt Affiliates, known from the online Money reels, Rose Slots, VIP spins, Kong casino, Amigo Slots and UK slot games, is launching a new online casino; Giant Casino. Giant casino is an online casino with a robust appearance and has a Maltese Gambling license. You will also find the usual payment method such as Neteller, Visa, Mastercard, Sofort, Paysafe card and Skrill.
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May 24, 2019

NetEnt and Gaumont have joined forces to create The gripping game recreates the dark story of El Patrón and is based on the worldwide TV hit series Narcos.


The character of notorious gangster El Patrón, the brutal boss of the Medellin Cartel, takes centre stage in NetEnt’s latest blockbuster branded title, Narcos.

Based on the multi-award-winning crime drama from Gaumont, the five-reel, three-row video slot with 243 bet ways has the battle between the police, DEA and drug lords as its backdrop. It is set in the 1980s, as the scale and influence of the drug war reached its peak.


Narcos comes with Free Spins, where on every spin there is a chance that one or more high value symbols turn into Wilds. When Wilds are part of a win, they start walking the reel moving one step to the left with every spin which gives this game potential high-stakes pay-outs.

In addition to Free Spins, the game is packed with a variety of other features, including:

  • The random Drive-By feature, which transforms some of the high value symbols into Wild symbols.
  • The infamous Locked Up feature, which is triggered by three Locked up symbols landing on the same row, locks up random coin win symbols as well as the golden briefcase which delivers either multipliers, upgrades or big coin wins.
  • The main game also includes Walking Wilds, which remain on the reels while a player is winning and move one place to the left with each spin.

Read more

Source: Affiliate insider

May 23, 2019

Spanish government urged to ban gambling advertisements

Spain’s acting ‘Civic Ombudsman’, Francisco Fernández Marugán, has urged the Spanish government to roll out a blanket ban on the advertising of gambling products and services which would extend to the media, radio, television and internet.

The proposed ban, which would specifically exclude the state-run lottery operators, Lotteries and ONCE comes as a ‘soon to be formed’ Spanish coalition government is expected to be implementing new gambling regulations, which will add stricter controls on advertising and consumer standards.

If the ban is to be imposed, it could have a significant impact on the ways in which affiliates can promote their brands and services on social media platforms. The cull in TV advertising could mean that gambling brands and affiliates have to diversify their marketing strategies, from social media and WhatsApp groups, to perimeter boards and shirt sponsorships.

According to the Spanish media, the acting ombudsman, has submitted proposals to the government on Monday.

Recommendations have been made by Marugán, which have been addressed to the Ministries of Finance and Health, Consumer Affairs and Social Welfare. The detail of the framework of an ‘open-ended action plan’ is included, which will be open for discussion – regarding the proliferation and intense publicity of gambling ads and bookmakers.

Similar plans have been previously announced by Spain’s Finance Minister, María Jesús Montero, to place a similar ban on gambling advertising, to the one in place for tobacco products.

This ban would mean that operators would be prohibited from displaying any form of broadcast pertaining to gambling products and services before a particular time – in addition to the prohibition of celebrity endorsements and gambling signage at sporting events.

Marugán has stated that any operator found to be in contravention of the proposed ban could result in the cancellation of an operator’s licence, however this can only be justified if a total ban is imposed. The current advertisement policy in Spain is not yet regulated, and so this proposal would significantly alter the ways in which operators can promote products.

The Ombudsman considers that the advertising of gambling and bets, “should not be considered protected in the freedom of business, as it is not in products such as tobacco or addictive substances.”

He argued that the possibility of a blanket ban could be justified by claiming that the right of a business to advertise was not enshrined in Spanish law. Marugán further stressed that gambling was “a public health issue that requires a regulatory framework with imperative legal norms.”

Source: Affiliate insider

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